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NBA

NBA announces first-of-its kind strategic partnership with NEX Team's HomeCourt App

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The NBA and HomeCourt have announced a game-changing partnership (NBA)

The NBA has announced a strategic partnership with NEX Team Inc., which is a leading mobile artificial intelligence company that has developed HomeCourt.

HomeCourt is a mobile basketball training application that can be used in the development of players through machine learning and computer vision. Through this partnership, HomeCourt's groundbreaking technology will be used to develop and train players at all skill levels and will be largely used within the NBA's youth developmental basketball programs worldwide.

The globalization of the game will continue as players everywhere will have access to HomeCourt's technology and the NBA can now discover international talent through a mobile phone.

HomeCourt's app was launched in July of 2018 and combines proven training concepts with advanced artificial intelligence to provide real-time analytics that help players of any skill level improve their game. The application calculates shot accuracy, progress over time, and key performance metrics such as speed, vertical jump, release time and ball handling.

Above all, HomeCourt creates an entirely new basketball experience that is fun, engaging, and accessible.

In the official release, Co-Founder and CEO of NEX Team David Lee shared that "We are incredibly proud to be partnering with the NBA to bring the HomeCourt experience to a global basketball audience. Together, we look forward to designing innovative experiences that bring together the digital and physical worlds that will build community and engage basketball players at every level, everywhere."

Along with drills, contests and challenges unique to the app, players of all ages will have access to NBA-themed challenges and share their progress with the NBA's global community.

HomeCourt offers three NBA challenges, including a shooting contest, ball handling contest, and achievement badges.

More interactive training drills, challenges and joint initiatives will be developed in partnership with the NBA and its teams during key events throughout the NBA season. HomeCourt will also collaborate on opportunities at marquee league events such as MGM Resorts NBA Summer League and Jr. NBA Global Championship, and during elite youth programming like Basketball Without Borders and the NBA Academies.

Two-time MVP Steve Nash is among a group of athlete investors with great things to say about the app: "As professional basketball players, we know how important it is to have the right training tools and basketball knowledge to fully develop your game."

"Our group of athlete investors all wonder what we could have done with this type of technology when we were learning the game, and are excited to help the next generation of aspiring basketball players reach their potential with HomeCourt."

The new version of the app that includes the aforementioned NBA experiences is available now on the App Store. Within are drills featuring Nash as well as 2019 3-Point Contest champion Joe Harris of the Brooklyn Nets.

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